Alvarez has been one of the leading acoustic guitar brands in the USA and around the world for nearly 50 years. Its image is synonymous with quality and innovation. Alvarez instruments are known for their tone and feel and some of the most amazing artists over the last five decades have gravitated towards the brand and its guitars. Our vision is clear, make great guitars affordable to all. We are achieving this through continual learning in design and production to allow us to implement our ideas and reach our goals. Our culture comes from a commitment to our brand and sincerity to the people who play our guitars. We are both driven and humble and keen for knowledge. We are 100% committed to continual improvement.