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Fender Musical Instruments Corporation is the world’s foremost manufacturer of guitars, basses, amplifiers and related equipment. With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, and legendary Fender instruments such as the Telecaster® and Stratocaster® guitars and Precision® and Jazz® bass guitars are universally acclaimed as design classics.
In the 1940s, southern California inventor Leo Fender realized that he could improve on the amplified hollow-body instruments of the day by using an innovative and rather simple solid-body electric guitar design. Further, he realized that he could streamline the process of building them.
In 1951 he introduced a prototype solid-body instrument that would eventually be called the Telecaster® guitar. The Tele®, as it was often called then and still is today, was the first solid-body Spanish-style electric guitar to be commercially mass-produced.
That same year, Fender introduced a revolutionary new invention—the Precision Bass guitar. It was played like a guitar and had frets so that it could be played with “precision,” and it could be amplified, thus liberating bassists from unwieldy and increasingly difficult-to-hear acoustic basses.
These two historic instruments laid the foundation for a new kind of group and a revolution in popular music—what we know today as the modern rock combo. As opposed to the “big bands” of the era, electric Fender instruments made it possible for smaller groups of musicians to get together and be heard.
The Stratocaster first appeared in 1954, incorporating many design innovations based on feedback from professional musicians, Fender staff and Leo Fender himself. Its third single-coil pickup offered more tonal possibilities, its sleekly contoured body made it more comfortable, and its double cutaway design made access to upper registers much easier.
Most important, however, was the addition of the new Fender vibrato (or “tremolo”) bridge, an innovation originally intended to let guitarists bend strings, thus achieving the pedal steel-like sound so popular among country music artists of the day.
Nobody could have foreseen then how the Stratocaster would go on to revolutionize popular music. Essentially unchanged since its 1954 debut, it is the most popular and influential electric guitar ever, and players at all levels and in all genres continue to rely on its sound, playability and versatility to this day.
Leo Fender himself remained an immensely creative force over the next decade, introducing many classic instrument and amplifier designs, including the Jazz Bass® guitar, the Jaguar® and Jazzmaster® guitars and the Twin Reverb® amplifier.
Because of poor health, Leo Fender sold the company to CBS in 1965. Fender Musical Instruments experienced tremendous growth over the next 20 years, but a lack of commitment and real understanding of music and musicians by CBS gradually became apparent.
To “re-invent” Fender, CBS recruited new management in 1981. William Schultz became company president, supported by associate William Mendello. Their 5-year business plan was based on increasing Fender’s marketplace presence with dramatic quality improvement and greater commitment to research and development.
When CBS shed its non-broadcast media businesses in the 1980s, a group of employees and investors led by Schultz bought Fender from CBS in 1985. The sale put the Fender name back into the hands of a small group of dedicated people committed to creating the world’s best guitars and amplifiers.
The new Fender Musical Instruments Corporation (FMIC) had to start from scratch—there were no buildings or machinery included in the sale. Among other things, FMIC purchased the name, intellectual property and some leftover parts. Supported by a core group of loyal employees, dealers and suppliers (some of whom had been with the company since Leo Fender founded it), Schultz and his colleagues set out to rebuild an American icon.
The new Fender initially imported its guitars from offshore manufacturers with proven ability to produce affordable and viable instruments, but the move toward greater quality control soon led to the establishment in 1985 of Fender’s flagship U.S. factory in Corona, Calif. A second modern manufacturing facility opened in 1987 in Ensenada, Mexico.
Also in 1987, the renowned Fender Custom Shop opened at the Corona facility, creating dream instruments for professional guitarists and guitar enthusiasts. Fender had always recognized the importance of an open-door policy for professional musicians, accommodating their requests for specific features on an individual basis. The Fender Custom Shop has since become known worldwide and industry-wide as the pinnacle of craftsmanship and sheer instrumental artistry.
FMIC moved its corporate headquarters from Corona to Scottsdale, Ariz., in 1991. From there, Fender coordinates its administration, marketing, advertising, sales and export operations in the United States and its international satellite facilities in England, France, Germany, Japan, Mexico, the Netherlands, Spain and Sweden.
Schultz retired in 2005, and Mendello became CEO.
Since its founding, FMIC has grown to be one of the world's leading marketers, manufacturers, and distributors of musical instruments. It manufactures and distributes everything guitarists and bassists need, from instruments, amplifiers, strings and accessories to professional audio products. Fender became one of the world leaders by defining the sounds we hear, by meeting the needs of musicians, by creating quality products and by backing them up with service and stability. As FMIC forges into the 21st century, its management strives to maintain Fender’s status through a combination of business acumen and love for music.
Corporate headquarters is located in Scottsdale, Ariz., U.S.A., with manufacturing headquarters and the Fender Custom Shop in Corona, Calif. FMIC markets using the brand names Fender®, Squier®, Charvel®, Gretsch®, Guild®, Jackson®, SWR®, Tacoma®, EVH® and Groove Tubes®. For more information, contact Fender Musical Instruments Corporation, 17600 N. Perimeter Drive, Suite 100 Scottsdale, AZ 85255, 480.596.9690.
Guitar Amplifier Fender Hot Rod Deluxe™ IV
40 watts; Normal, Drive, and More Drive channels, Celestion 12" A-Type speaker, Modified preamp circuitry for increased overdriven note definition, Spring reverb modified for improved smoothness, Lightweight pine cabinet, Includes 2-button footswitch and coverIntend for: Electric Guitars/ Circuit Design: Lamp/ Power, W: 40 W/ Number of Channels: 3/ Frequency Response: Not available29 325 ₴Guitar Amplifier Fender Hot Rod DeVille™ 212 IV
60 watts; Normal, Drive, and More Drive channels, Dual Celestion 12" A-Type speakers, Modified preamp circuitry for increased overdriven note definition, Spring reverb modified for improved smoothness, Lightweight pine cabinet, Includes 2-button footswitch and coverIntend for: Electric Guitars/ Circuit Design: Lamp/ Power, W: 60 W/ Number of Channels: 3/ Frequency Response: Not available33 915 ₴Guitar Amplifier Fender Blues Junior IV
15 watts, Celestion 12" A-Type speaker, Preamp circuit modified for increased fullness, Spring reverb modified for improved smoothness, Includes 1-button footswitch for FAT mid boostIntend for: Electric Guitars/ Circuit Design: Lamp/ Power, W: 15 W/ Number of Channels: 1/ Frequency Response: Not available19 890 ₴Portable Amplifier Combo System FENDER PASSPORT VENUE 600W
Fender® Passport® Venue Passport - is a portable amplifier system, which has everything you need for great sound exactly where it is needed! You can just carry it as a very ordinary suitcase. At the right time, simply open the cover and unclip the locks to get their hands on the two full-range speakers, powered mixer, a microphone and a full set of patch cords.31 110 ₴Fender Passport Conference 150W Mobile Acoustic Set
Fender Passport Conference 150W is one of the best portable systems that include everything you need to voice a variety of events13 770 ₴Ukulele Fender Zuma Classic Concert Ukulele WN
Concert-sized ukulele, Sapele construction, Bound top, back and fingerboard; abalone rosette, Pull-through bridge, 4-in-line Tele headstock with vintage-style tuning machinesType: Concert/ Number of Strings: 4/ Nut Width, mm (''): 35/ Top: Sapele/ Back: Sapele3 187 ₴Pedal Fender Full Moon Distortion
High-gain distortion effect pedal, Onboard 3-Band EQ; Texture and Bite switches, Up to 12dB switchable Boost, LED-backlit knobs; Fender Amp Jewel LED, Magnetically latched hinged 9V battery doorDevice type: Analog/ Intended for: Electric Guitar/ Device Type: Guitar Pedal/ Number of effects: 1/ Effect Type: Distortion3 825 ₴Electric guitar Fender Player Stratocaster HSS Plus Top MN Aged Cherry Burst
Body Material: Alder, Body Finish: Gloss Polyester, Body Shape: Stratocaster®, Scale Length: 25.5" (648 mm), Fingerboard Material: Maple, Fingerboard Radius: 9.5" (241 mm), Number of Frets: 22, Fret Size: Medium Jumbo, Configuration: HSSBody type: Stratocaster/ Body: Alder/ Mount type: Bolt-on/ Strings: 6/ Bridge: Tremolo24 225 ₴Headphones Fender PureSonic Wired Earbuds
9.25mm high performance dynamic driver, Ergonomically contoured housing design, Fixed cable with microphone and remote control, Compatible with iOS and Android devices, Includes 1/4" plug, airline adapter, cleaning tool and carrying caseHeadphones Type: Monitor, In-ear/ Loading: Semi-Open/ Connection Type: Wire/ Frequency Response: 20 Hz - 20 kHz/ Impedance, Ohm: 16 Ohms2 856 ₴Electric Guitar Fender Player Stratocaster MN
Alder body with gloss finish, Three Player Series single-coil Stratocaster pickups, “Modern C"-shaped neck profile, 9.5"-radius fingerboard, 2-point tremolo bridge with bent-steel saddlesBody type: Stratocaster/ Body: Alder/ Mount type: Bolt-on/ Strings: 6/ Bridge: Tremolo19 125 ₴Headphones Fender PureSonic Wireless Earbuds
Wireless Bluetooth earbuds with echo-cancelling microphone, IPX4 splashproof-rated, ergonomically-designed earbuds, USB-rechargeable battery with up to 6 hours of playback, Dedicated digital assistant control, High-quality aptX wireless audio codec, Includes 4 secure-fitting ear tips and triple-flange retainers made from ultra-pure thermoplastic elastomerHeadphones Type: Monitor, In-ear/ Loading: Semi-Open/ Connection Type: Wireless/ Frequency Response: 20 Hz - 20 kHz/ Impedance, Ohm: 16 Ohms2 231 ₴Headphones Fender PureSonic Premium Wireless Earbuds
Premium Wireless Bluetooth earbuds with echo-cancelling microphone, IPX4 splashproof-rated, ergonomically-designed earbuds with formable earhooks, Dedicated digital assistant control, High-efficiency 9.25mm dynamic drivers, USB-rechargeable battery with up to 6 hours of playback, High-quality aptX and AAC wireless audio codecHeadphones Type: Monitor, In-ear/ Loading: Semi-Open/ Connection Type: Wireless/ Frequency Response: 20 Hz - 20 kHz/ Impedance, Ohm: 16 Ohms3 723 ₴Portable Speaker Fender Newport Bluetooth Speaker
30-watt Bluetooth® speaker, Tri-driver system: two woofers, one tweeter, 33-foot+ Bluetooth range; mic with echo cancellation, 3.5mm auxiliary input jack, USB port to charge external devicesType: Active/ Amplifier: D/ LF Speaker: 2 inches/ HF Speaker: Yes/ Ways: 26 324 ₴Electric acoustic guitar Fender Redondo Player
Fender-exclusive Redondo body shape, Painted solid spruce top; painted mahogany back and sides, Fishman pickup/preamp system, Matching painted 6-in-line headstock, Mahogany neck with slim-taper "C"-shaped profile; walnut fingerboard and bridgeBody Shape: Dreadnought/Western/ Top: Spruce/ Strings: 6/ Fingerboard: Dark Walnut/ Neck: Mahogany9 817 ₴Pedal Fender The Bends Compressor
Dual internal audio paths for low noise, High-current symmetrical control path for fast response time, LED backlit knobs, Fender Amp Jewel LED, Magnetically latched hinged 9V battery door, Lightweight durable anodized aluminum constructionDevice type: Analog/ Intended for: Electric Guitar/ Device Type: Guitar Pedal/ Number of effects: 1/ Effect Type: Compressor3 187 ₴Electric acoustic guitar Fender Newporter Player
Fender-exclusive Newporter body shape, Fishman pickup/preamp system, Painted solid spruce top; painted mahogany back and sides, Mahogany neck with slim-taper "C"-shaped profile; walnut fingerboard and bridge, Matching painted 6-in-line headstockBody Shape: Dreadnought/Western/ Top: Spruce/ Strings: 6/ Fingerboard: Rosewood/ Neck: Mahogany19 635 ₴Picks Fender 351 Shape Premium Picks Zebra Medium
Fender 351 Shape Premium Picks Zebra MediumPick`s thickness: 0,81-1,20 mm/10 ₴Picks Fender 351 Shape Premium Picks Red Moto Heavy
Fender 351 Shape Premium Picks Red Moto HeavyPick`s thickness: >1,21 mm/10 ₴Picks Fender 351 Shape Premium Picks Checker Medium
Fender 351 Shape Premium Picks Checker MediumPick`s thickness: 0,81-1,20 mm/10 ₴Picks Fender 351 Shape Premium Picks Ocean Turquoise Medium
Fender 351 Shape Premium Picks Ocean Turquoise MediumPick`s thickness: 0,81-1,20 mm/10 ₴Picks Fender 351 Shape Premium Picks Abalone Heavy
Fender 351 Shape Premium Picks Abalone HeavyPick`s thickness: >1,21 mm/10 ₴Picks Fender 351 Premium 144 pcs Purple Moto Thin
Fender 351 Premium 144 pcs Purple Moto Thin, 144 pcsPick`s thickness: <0,80 mm/10 ₴Headphones Fender FXA6 In-Ear Monitors
Noise Reduction: NRR 22db, Input Impedance: 16 ohm +/- 10% @ 1kHz, Cable Ends: Detachable MMCX CableHeadphones Type: Monitor, In-ear/ Loading: Closed Back/ Connection Type: Wire/ Frequency Response: 6 Hz - 22 kHz/ Impedance, Ohm: 16 Ohms10 455 ₴Headphones Fender FXA5 In-Ear Monitors
Noise Reduction: NRR 22db, Input Impedance: 16 ohm +/- 10% @ 1kHz, Cable Ends: Detachable MMCX CableHeadphones Type: Monitor, In-ear/ Loading: Closed Back/ Connection Type: Wire/ Frequency Response: 19 Hz - 21 kHz/ Impedance, Ohm: 16 Ohms8 415 ₴Headphones Fender DXA1 Pro In-Ear Monitors Transparent Charcoal
Noise Reduction: NRR 18db, Input Impedance: 16 ohm +/- 10% @ 1kHz, Cable Ends: Detachable MMCX CableHeadphones Type: Monitor, In-ear/ Loading: Open Back/ Connection Type: Wire/ Frequency Response: 14 Hz - 20 kHz/ Impedance, Ohm: 16 Ohms3 493 ₴
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