Fender

The Zuma Classic ukulele is a natural at inspiring creativity, like the Southern California beach it’s named for. Sporting a gloss finish in classic Fende..
Fender Custom Shop polishes and waxes are high-grade carnauba formulations containing no silicones, resins, polymers, bonding agents or alcohol. Our polishes a..
Fender Custom Shop Fingerboard Remedy 2oz Fretboard Conditioner is a must-have for any musician, but especially for those with rosewood fretboards. It is on the..
Fender Speed ​​Slick Guitar String Cleaner extends the life of your instrument's strings. The simple and effective applicator is very easy to use. The treat..
Get incredible shine with Fender Genuine Factory Microfiber Cloth, a polishing cloth made from the same fabric used in the Fender manufacturing plants for brand..
Bring dynamic, high-quality sound wherever you go with Fender PureSonic Wireless earbuds. With high-fidelity sound and the wireless freedom of Bluetooth, these ..
34%
Bring multi-dimensional clarity to your listening experience with the FXA6 in-ear monitor. Designed and hand-assembled in Nashville, these comfortable, low-prof..
An updated version of the legendary amplifier that’s been the heart of many guitarists’ rigs, the Hot Rod Deluxe IV features modified preamp circuit..
Fender Frontman 10G - the smallest combo in the series Fender Frontman. Frontman 10G has a power of 10 watts with a resistance of 4 ohms. Weighs just under 4 kg..
10%

13600 ₴12240 ₴

In Stock
Simple to use and versatile enough for any style of guitar playing, there’s a Champion amp that’s right for you whether you’re looking for you..
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Simple to use and versatile enough for any style of guitar playing, there's a Champion amp that's right for you whether you’re looking for your fi..
15%

23600 ₴20060 ₴

In Stock
Easy to use and quite versatile for any style of the game, the Fender Champion 100 is a combo amplifier that will suit both professional musicians and beginners..
Add a coil tap or phase switch to your guitar without having to drill extra holes. This standard 250K potentiometer has the added feature of a push-pull double-..
This 50x Telecaster Pickguard / Panel Screw Kit consists of 12 nickel-plated screws used to secure the pickguard / panels on most Fender instruments. ..

400 ₴

In Stock
Quality instruments demand quality care. Who else knows more about caring for your favorite axe than the company that has been in the business for over 50 years..
Fender Custom Shop polishes and waxes are high-grade carnauba formulations containing no silicones, resins, polymers, bonding agents or alcohol. Our polishes..
New
The Squier by Fender Sonic Mustang MN (2-Color Sunburst) electric guitar is the perfect choice for musicians looking for unparalleled sound quality and playing ..
New
The Squier by Fender Debut Telecaster LRL electric guitar is a great choice for beginning musicians who want to immerse themselves in the world of music and exp..
New
The Squier by Fender Debut Stratocaster LRL is a great choice for beginning guitarists. This tool offers excellent quality and an affordable price. This electri..
New
The Squier by Fender Debut Precision Bass LRL is a stylish and modern instrument that embodies the legendary heritage of the Fender brand. Designed by Fender in..
There’s nothing more classic than a Fender electric bass, and the Player Precision Bass is as authentic as it gets – genuine Fender style and the ru..
Bring multi-dimensional clarity to your listening experience with the FXA6 in-ear monitor. Designed and hand-assembled in Nashville, these comfortable, low-prof..
10%
Add exceptional performance and clarity to your listening experience with the FXA5 in-ear monitor. Smoothly balanced throughout the entire audio spectrum, these..
The best way to enjoy premium Fender audio on the go, the CXA1 Headphone offers stage-ready sound along with convenient smartphone telephony and control. Design..
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Fender

Fender Musical Instruments Corporation is the world’s foremost manufacturer of guitars, basses, amplifiers and related equipment. With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, and legendary Fender instruments such as the Telecaster® and Stratocaster® guitars and Precision® and Jazz® bass guitars are universally acclaimed as design classics.

In the 1940s, southern California inventor Leo Fender realized that he could improve on the amplified hollow-body instruments of the day by using an innovative and rather simple solid-body electric guitar design. Further, he realized that he could streamline the process of building them. In 1951 he introduced a prototype solid-body instrument that would eventually be called the Telecaster® guitar. The Tele®, as it was often called then and still is today, was the first solid-body Spanish-style electric guitar to be commercially mass-produced. That same year, Fender introduced a revolutionary new invention—the Precision Bass guitar. It was played like a guitar and had frets so that it could be played with “precision,” and it could be amplified, thus liberating bassists from unwieldy and increasingly difficult-to-hear acoustic basses. These two historic instruments laid the foundation for a new kind of group and a revolution in popular music—what we know today as the modern rock combo. As opposed to the “big bands” of the era, electric Fender instruments made it possible for smaller groups of musicians to get together and be heard.The Stratocaster first appeared in 1954, incorporating many design innovations based on feedback from professional musicians, Fender staff and Leo Fender himself. Its third single-coil pickup offered more tonal possibilities, its sleekly contoured body made it more comfortable, and its double cutaway design made access to upper registers much easier. 

Leo Fender himself remained an immensely creative force over the next decade, introducing many classic instrument and amplifier designs, including the Jazz Bass® guitar, the Jaguar® and Jazzmaster® guitars and the Twin Reverb® amplifier.

Because of poor health, Leo Fender sold the company to CBS in 1965. Fender Musical Instruments experienced tremendous growth over the next 20 years, but a lack of commitment and real understanding of music and musicians by CBS gradually became apparent.

To “re-invent” Fender, CBS recruited new management in 1981. William Schultz became company president, supported by associate William Mendello. Their 5-year business plan was based on increasing Fender’s marketplace presence with dramatic quality improvement and greater commitment to research and development.

When CBS shed its non-broadcast media businesses in the 1980s, a group of employees and investors led by Schultz bought Fender from CBS in 1985. The sale put the Fender name back into the hands of a small group of dedicated people committed to creating the world’s best guitars and amplifiers.

The new Fender Musical Instruments Corporation (FMIC) had to start from scratch—there were no buildings or machinery included in the sale. Among other things, FMIC purchased the name, intellectual property and some leftover parts. Supported by a core group of loyal employees, dealers and suppliers (some of whom had been with the company since Leo Fender founded it), Schultz and his colleagues set out to rebuild an American icon.

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